Hollywood Covered Magazine – Los Angeles – Feb 07
ones to watch
artist/ MICHELLE BERC
BY BILL DVORAK
With forays into photgraphy, design, painting, film, video production, music, and fashion, no one is more suited to produce local art organization Create:Fixate’s massive multimedia art parties than Michelle Berc.
Berc grew up in Miami, Florida, before earning a BFA in Film Production and a minor in photography at Chapman University in Southern California. A good portion of Berc’s personal artwork is devoted to photography and painting of “fractal” designs, which merge the organic textures of folk art with geometric patterns.
“My work is inspired by the DJ culture and the music I listen to,” she observes.
Her passion for music and art culture was also the influence behind Create:Fixate, the organiation she founded in 2001 to promote local art through a variety of events, including the successful bi-monthly art exhibtions.
Packed wall to wall with paintings, photos, sculptures, video projections, installations, and DJ’s. these events are a full-on sensory overload for even the most experienced gallery attendee.
“Create:Fixate is a reflection of all my artistic interests,” Berc says. “Why limit yourself to one medium or style? I prefer to merge and explore them all.”
From humble beginnings in her downtown loft in 2001, where she recalls struggling to move furniture out of the way as guests arrived, to Create:Fixate’s newest space in Hollywood, these events have packed in upwards of 1,600 people from all walks of LA life.
“The crowd has always been a melting pot of different types of people because this is such a different environment for exploring art. It’s welcoming, there’s a social atmosphere to it,” Berc remarks.
Since the first event, guest have been able to purchase the art.
“The prices are affordable, and this really brings the artists a great opportunity,” she comments. “people come to these events to collect the work.”
The next event, scheduled for February 10th, which fittingly boasts “love.beauty.desire” as the theme, aims to be the most varied and interactive yet. Aside from the photographs, paintings and sculptures of over 30 participants, there will be live painting and photography, an urban shaman available to bless attendees with hand-made oils, and a screening of a feature-length documentary, Chris Brickler’s “Song of Songs.”
“Create:Fixate is essentially a forum for unique artists to exhibit work in a setting with an ‘underground’ feel,” Berc says. “It works as a stepping stone between emerging artists and established artists. It’s really one of a kind.”